Bigger is better at Regent Homes, a builder in four counties surrounding Charlotte, N.C. Bigger bedrooms, bigger closets, and bigger kitchens and family rooms mean a bigger value for home buyers.
Providing value is at the heart of Regent’s marketing strategy. The builder aims to provide the most home for lowest cost per square foot, while still maintaining standard features and upgrades where it counts: higher-quality carpet, pull-down attic stairs, overhead lighting, elongated toilets and pre-wiring for cable, phones and ceiling fans.
“Our business models is to run a very lean operation” says Ken Anson, president of Regent Homes “We pass along that savings to the customer so that they have a superior value.”
Regent Homes has been in business since 2003. The company specializes in single-family detached homes for first-time buyers. Houses range from $95,000 to $200,000.
“In each of our neighborhoods, we’re always doing some type of promotion that generally includes paying some or all of the closing costs,” Anson says.
The company is also on the lookout for programs offered by government that might assist buyers in purchasing their first home.
“In the the City of Charlotte, for instance, our buyers can use the ‘House Charlotte’ program, which helps them get into their home,” Anson says.
Regent Homes anticipates growing at least 20 percent in 2011. Anson says an improving economy and increased brand and product recognition will help fuel their growth.
Anson says beginning construction in new neighborhoods will also help. He says that one home in a new neighborhood generally leads to more homes in the same neighborhood. Starting more homes in more neighborhoods leads to strong growth overall.
“We’re an inventory builder,” Anson says. “We don’t shy away from that. In any given neighborhood we might have four to six homes that are available for delivery. We don’t have a six-month build process. Homes are available right away.”
Regent’s typical home buyer is a young couple looking to move from a rental to a single-family home. Many are expecting a first or second child and they are looking for more space and great value.
Anson says one of the challenges Regent faces is getting some new buyers qualified for financing.
Regent works with some local experts to help potential buyers clean up their credit and organize their finances to take advantage of the best rates available.
Given the value-based focus of first-time home buyers, having Bonded Builders as a partner is a key feature, Anson says.
“We have a very talented construction team, and everyone knows what’s expected. We can build quality at a high-volume,” Anson says. “For the homebuyer, the extra protection of the Bonded Builders Warranty give them peace of mind, and for us it’s like an insurance policy. It’s a great marketing feature. The buyer knows that third-party is standing behind the homes we build.”
Bonded Builders Warranty Group is proud to be the home warranty provider for Regent Homes of Charlotte, N.C.
For more information about Regent Homes, call (704) 377-3676 of visit their website.Share