Increase Home Sales through Internet Marketing

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Times have changed and the role of technology continues to alter the home sales landscape. BuilderBooks, the publishing arm of the NAHB recently released, Internet Marketing: The Key to Increased Home Sales a book that shows housing professionals how to use Internet marketing to sell more homes and increase revenues. Written to help readers understand the ins and outs of Internet marketing, this new resource teaches readers ways to improve visibility on the Internet, increase Internet commerce and offers practical ways builders can engage consumers, follow up on leads and convert prospects into buyers.

Internet Marketing: The Key to Increased Home Sales by Mitch Levinson, MIRM, CSP is designed specifically for the real estate industry and teaches housing professionals how to create and maintain an Internet strategy. Each chapter provides an overview and detailed explanation of a particular facet of Internet marketing and specific techniques to apply the knowledge.

“This new title from BuilderBooks offers readers an excellent opportunity to learn how to maximize their home sales through Internet marketing,” said NAHB Chairman Bob Nielsen, a home builder from Reno, Nev. “Levinson provides builders with innovative techniques and concrete examples of how to build a stronger online presence and turn that into sales.”

Author Mitch Levinson explains step-by-step how to increase quality website traffic and convert it to sales center visits by providing the right information to home buyers online. Levinson provides strategies for competing online and details on how to:

  • Improve your search rankings for the keywords your program is targeting
  • Fill the search engines with your primary content
  • Prompt your website visitors to drive to your sales centers, call the sales office and provide their email addresses
  • Apply formulas for search engine optimization
  • Identify and incorporate the right key words
  • Follow up on online leads
  • Use social media to improve search engine optimization
  • Blog with impact
  • Spend ad dollars wisely
  • Boost open and click-through rates for your email marketing newsletters and flyers
  • Avoid spamming

Mitch Levinson is an Internet marketing expert with more than 20 years of experience, who specializes in search engine optimization, website development, email marketing, social media and customer relationship management consulting services. Mitch is founder and president of MLC New Home Marketing and MLC FlatFee Realty and managing partner of mRELEVANCE, LLC, an Internet marketing, social media and public relations company with offices in Chicago and Atlanta.

Internet Marketing: The Key to Increased Home Sales is available for purchase at Builder Books or by calling (800) 223-2665. Soft-cover/184pages, $19.95 retail, $17.95 NAHB member, ISBN 978-0-86718-676-5.

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